Pireco Website

Pireco is a company providing products for soil improvement and plant protection.

UX Persona

- The ideal customer and user for this project -

Sarah Johnson

AGE

EDUCATION

Bachelor's degree in Environmental Science

STATUS

Married

LOCATION

Portland, Oregon, USA

TECH LITERATE

Medium

I love gardening because it's my way of giving back to the earth. But finding sustainable products that actually work is a constant challenge.

PERSONALITY

Extrovert

BIO

Sarah is an avid gardener and environmental enthusiast. She loves spending time outdoors and tending to her garden, which she considers her personal oasis.

CORE NEEDS

High-quality, organic and sustainable soil and plant improvement products that are effective and safe for her garden and the environment.

Access to a wide variety of products that cater to her specific gardening needs, such as products for pest control, fertilizers, and soil amendments.

Knowledgeable and helpful customer support that can provide her with advice on the best products for her garden and answer any questions she may have.

FRUSTRATIONS

Limited availability of high-quality organic and sustainable products in her local stores or garden centers.

Dealing with products that claim to be environmentally-friendly, but do not perform as advertised or even harm her garden.

PLATFORMS